What ROAS should I expect?

Our portfolio average is 4.2x ROAS. Results vary by industry, product margin, and funnel maturity. eCommerce clients typically see 3-6x ROAS. Lead gen clients see 40-60% reductions in CAC within 90 days.

Performance Marketing Pricing

Q: Do you charge a percentage of ad spend?

Our plans are flat monthly retainers, not percentage-based fees. This means your management cost stays predictable as you scale ad spend. For enterprise clients managing $100K+/mo in spend, we offer a hybrid model.

Q: Can I cancel or change plans?

All plans require a 3-month minimum commitment for optimization to take effect, then roll to month-to-month. You can upgrade plans at any time. Downgrades require 30 days notice.

Starter

$1,500/mo

USD · Billed monthly

Single-channel paid media management. Ideal for brands spending $5K–$20K/mo on ads and need a data-driven partner to drive down CAC.

Google Ads OR Meta Ads management
Campaign setup + bid strategy
Conversion tracking & pixel setup
Weekly performance reports
Dedicated account strategist
Monthly strategy calls
Ad copy & creative direction

Start Starter Plan

What's Included in Each Plan

Every Vora plan is structured around conversion rate improvement and ROAS growth — not vanity metrics or impressions.

Feature	Starter $1,500/mo	Growth $4,000/mo	Scale $8,000/mo
Google Ads Management	✓	✓	✓
Meta Ads (Facebook/Instagram)	—	✓	✓
YouTube & Display Campaigns	—	—	✓
Bing / Microsoft Ads	—	—	✓
Conversion Tracking Setup	✓	✓	✓
Attribution Modeling	—	✓	✓
A/B Creative Testing	—	✓	✓
Landing Page CRO Audits	—	✓	✓
SEO + Content Program	—	—	✓
Email Marketing Automation	—	—	✓
Custom ROAS Dashboard	—	✓	✓
LTV & CAC Modeling	—	—	✓
Dedicated Strategist	✓	✓	✓
Growth Team (3+ specialists)	—	—	✓
Slack Channel Access	—	Priority	24/7
Reporting Cadence	Weekly	Bi-weekly calls	Weekly executive

Add-Ons

Enhance Any Plan

Layer on additional capabilities without changing your core plan. Add-ons are billed on top of your base retainer.

SEO Growth Program

+$1,200/mo

Technical SEO, on-page optimization, and link building targeting high-intent commercial keywords.

Email Marketing Automation

+$800/mo

Klaviyo or HubSpot flows, broadcast campaigns, list segmentation, and revenue attribution.

CRO Landing Page Build

+$2,500 one-time

High-converting landing pages designed and built for your paid traffic, with A/B testing baked in.

AI Outbound Prospecting

+$1,500/mo

Automated B2B outreach sequences using AI personalization, LinkedIn + email multichannel.

Creative Production

+$1,000/mo

Static ad creatives, video scripts, UGC coordination, and performance creative testing framework.

GEO / AI Overview Optimization

+$600/mo

Optimize your brand for Google AI Overviews, ChatGPT citations, and AI-driven discovery channels.

How It Works

Performance-Tied Pricing, Not Inflated Retainers

We don't charge a percentage of your ad spend — a model that incentivizes agencies to increase budgets regardless of performance. Our flat retainers keep our incentives aligned with your ROAS goals.

Discovery Call

We audit your current ad accounts, conversion tracking, and attribution setup. Then we build a 90-day growth roadmap before you sign anything.

Onboarding Sprint

Week 1: tracking setup, creative strategy, and campaign restructure. Week 2: launch with initial bid strategies based on historical conversion data and CAC targets.

Optimization Loop

Continuous A/B testing, audience refinement, and bid adjustments. Every decision is data-backed. ROAS reports delivered weekly with actionable commentary.

Scale & Expand

Once ROAS targets are consistently hit, we recommend budget scaling cadences and channel expansion strategies to compound your growth curve.

FAQ

Pricing Questions Answered

What is included in the Starter plan?

The Starter plan at $1,500/mo includes single-channel paid media management — either Google Ads or Meta Ads. It covers campaign setup, ongoing bid optimization, conversion tracking, weekly performance reports, and a dedicated account strategist. We recommend a minimum monthly ad spend of $5,000 to generate sufficient data for meaningful optimization.

Is there a setup or onboarding fee?

There is a one-time onboarding fee of $750 for Starter plans. Growth and Scale plans include full onboarding at no additional cost. Onboarding covers account audits, pixel and conversion tracking setup, creative strategy, campaign architecture planning, and initial keyword or audience research.

Do you charge a percentage of ad spend?

No. All Vora plans are flat monthly retainers. Percentage-based pricing incentivizes agencies to increase ad budgets regardless of efficiency — we believe that's a misaligned model. Our flat fees keep our incentives tied to your ROAS, not your spend volume. For enterprise clients managing over $100K/mo, we offer a hybrid model on request.

What ROAS should I realistically expect?

Our portfolio average is 4.2x ROAS across all clients. eCommerce brands in fashion, beauty, and home typically achieve 3.5–6x ROAS within 90 days. Lead generation clients typically see 40–60% reductions in cost-per-acquisition (CPA). Individual results depend on industry, product margins, funnel maturity, and ad spend level. We'll give you a realistic ROAS forecast during your discovery call.

Can I cancel or change plans mid-engagement?

All plans require a 3-month minimum commitment. This is non-negotiable — paid media campaigns need 60–90 days of data to fully optimize machine learning signals and bid strategies. After the minimum term, plans roll month-to-month. You can upgrade at any time. Downgrades or cancellations require 30 days written notice.

Not Sure Which Plan Is Right?

Book a 30-minute strategy call. We'll audit your current ad accounts and recommend the plan that matches your growth stage and ROAS targets — no pressure.

Book Free Strategy Call