Performance-first paid social across Meta, TikTok, LinkedIn, Pinterest, and Snapchat. We optimize for ROAS and CAC—not vanity metrics—so every dollar you spend on social works harder.
Platform Coverage
The right platform for your brand depends on your audience, offer, and business model. Vora matches ad spend to the channels where your best customers actually convert.
The most sophisticated paid social ecosystem for direct-response advertising. We leverage Advantage+ Shopping, broad audience targeting, CAPI integration, and creative testing at scale to maximize ROAS and minimize CPL across Facebook and Instagram placements.
TikTok's native-feeling creative format demands a different approach—and delivers outsized results for brands willing to invest in platform-native content. We manage Spark Ads, TopView, and In-Feed campaigns with continuous creative iteration to stay ahead of ad fatigue.
LinkedIn's unmatched B2B targeting—by job title, seniority, company size, and industry—makes it the highest-quality lead gen platform for B2B brands. We manage Sponsored Content, Message Ads, Lead Gen Forms, and Conversation Ads to drive qualified pipeline at target CPL.
Pinterest users are in discovery and planning mode—making it ideal for brands in verticals where visual inspiration drives purchase intent. We manage Shopping Ads, Promoted Pins, and Collections with audience targeting built on keyword, interest, and behavioral data.
Snapchat reaches a younger, mobile-native audience that's increasingly hard to reach on other platforms. We manage Story Ads, Collection Ads, and Dynamic Ads with creative optimized for full-screen vertical video and Snapchat's unique AR lens formats.
X Ads deliver reach among high-intent, tech-forward audiences with interest and follower targeting. Best for brands building brand awareness alongside direct-response goals. We manage Promoted Posts, Amplify, and Lead Gen Cards across campaign objectives.
What's Included
Vora handles every layer of your paid social program—from strategy and creative to bidding, attribution, and reporting.
Prospecting, retargeting, and retention audience architecture built on behavioral data, lookalikes, custom lists, and interest stacks.
Direct-response static, carousel, and video creative built to platform specifications—with a 2-week refresh cycle to prevent ad fatigue.
Campaign architecture optimized for each platform's algorithm—controlling budget allocation, bid strategy, and audience exclusions for maximum efficiency.
Structured A/B and multivariate creative tests on hooks, formats, CTAs, and messaging angles—continuously improving click-through rate and conversion rate.
Conversion API (CAPI) setup, UTM tracking, GA4 integration, and multi-touch attribution modeling to give you accurate ROAS visibility beyond platform-reported numbers.
Clear weekly dashboards showing spend, ROAS, CAC, CVR, CPL, and creative performance—with plain-English insights and next-action recommendations.
Creative Production
Every creative asset Vora produces is engineered for direct-response outcomes—with clear value propositions, strong hooks, and conversion-focused CTAs.
Native-feeling user-generated-content video that blends into feeds and drives high engagement and CVR.
High-contrast, message-first static ads with clear value props and CTAs for feed and story placements.
Multi-frame carousels for product discovery, feature showcases, and step-by-step storytelling formats.
Short-form video with hook-first structure, problem-solution narrative, and strong end-card CTA.
Catalog-fed retargeting creative automatically personalized to each user's viewed and carted products.
Native in-platform lead forms for Meta and LinkedIn that capture qualified leads without leaving the app.
KPIs We Optimize
FAQ
Vora manages paid advertising on Meta (Facebook and Instagram), TikTok, LinkedIn, Pinterest, Snapchat, and X (Twitter). Platform selection is driven by your audience demographics, business model, and where your ICP actually spends time—not generic best practices. We typically recommend starting with 1–2 primary platforms and expanding as ROAS targets are hit.
We track ROAS using a combination of platform-reported attribution, Conversion API (CAPI) for server-side tracking, UTM-parameterized analytics, and where possible, multi-touch attribution models. For eCommerce we measure purchase ROAS. For lead gen we track cost per qualified lead (CPL) and closed-won attribution. We're transparent about the difference between platform-attributed and independently verified ROAS.
Vora produces static images, carousels, and short-form video creative for paid social—including direct-response UGC-style video, product demonstration videos, and testimonial edits. All creative is built to platform specifications, tested against performance benchmarks, and iterated on a 2-week creative refresh cycle to prevent ad fatigue and maintain strong click-through rates.
We implement Meta Conversion API (CAPI) for server-side event matching, which recovers a significant portion of attribution lost to iOS 14+ privacy changes. We also configure Aggregated Event Measurement (AEM) and prioritize conversion events appropriately. Additionally, we triangulate platform data with GA4, Northbeam, or Triple Whale where applicable to give you a holistic view of true paid social contribution.
Brands spending $5,000+ per month on paid social typically see clear ROI from professional management—through improved ROAS, faster creative iteration, and better audience strategy than a generalist in-house team. At $15,000–$30,000+ per month the complexity of creative testing, audience exclusions, bid strategies, and cross-platform attribution makes dedicated expertise essential for maintaining profitability at scale.
Get a free paid social audit from Vora's performance team. We'll identify ROAS improvement opportunities and map out a creative testing roadmap for your top platforms.
Get Your Free Social Audit