Multi-Platform Paid Media

PPC That Pays You Back

PPC without a ROAS obsession is just spending money. Vora manages paid media across Google, Meta, Microsoft, LinkedIn, and YouTube with one goal: generate more revenue per dollar than any other channel available to your business. We've done it for $100M+ in managed spend.

4.2xAverage ROAS across all PPC channels
$100M+Total paid media managed
300+Brands scaled on PPC

Paid Media Channels

Every Paid Channel Where Your Customers Are Buying

We recommend the channel mix that generates the lowest CAC and highest ROAS for your specific product, price point, and target customer. Then we execute with precision across all of them simultaneously.

🔍

Google Ads

The highest-intent paid channel. Search, Shopping, Performance Max, YouTube, and Display. Average portfolio ROAS: 4.2x. 38% lower CPCs vs. inherited accounts.

300+ brands. $100M+ managed. 4.2x avg ROAS.
📱

Meta Ads

Facebook and Instagram prospecting and retargeting. Advantage+ Shopping, CAPI implementation, and creative testing at scale for consistent ROAS.

4.2x avg ROAS. 43% avg CAC reduction (90 days).
🪟

Microsoft / Bing Ads

CPCs are typically 30–40% lower than Google with a higher-income, B2B-skewed audience. Often the most overlooked high-ROAS channel in any PPC mix.

Avg. 28% lower CPC vs. Google Search equivalent
💼

LinkedIn Ads

The only platform for true B2B account-based targeting by job title, company size, and industry. Highest CPL but highest LTV when configured correctly for pipeline.

Best for: B2B with ACV above $10K/year
▶️

YouTube Ads

Video advertising for awareness, mid-funnel nurture, and retargeting. TrueView, Demand Gen, and Shorts. We handle scripting, creative direction, and targeting.

Best for: High-consideration purchases and DTC scaling
📺

Programmatic Display

Audience-based display across premium publisher networks. Retargeting, prospecting, and contextual targeting with fraud-free inventory through vetted DSP partnerships.

Best for: Brand awareness and remarketing at scale

PPC Methodology

How Vora Consistently Beats ROAS Benchmarks

Most PPC agencies optimize for the metrics they can easily display on a dashboard. We optimize for revenue — which means starting with conversion tracking, prioritizing by margin contribution, and never accepting industry averages as ceilings.

01

Conversion Tracking & Attribution Audit

Before any campaign changes, we validate that your conversion tracking is accurate. Inflated purchase events, double-counted conversions, and broken pixel implementations are common — and catastrophic for smart bidding. We verify every conversion action across Google Tag Manager, GA4, Meta CAPI, and any CRM integrations. Fixing tracking alone often improves ROAS by 20–35%.

02

Cross-Channel Budget Allocation Modeling

We build a channel attribution model showing the true contribution of each platform to revenue — accounting for assist clicks, view-through conversions, and cross-device journeys. This lets us reallocate budget from channels that look good in last-click reports but underperform on blended revenue. Most accounts can redeploy 20–30% of budget to higher-ROAS channels in the first 60 days.

03

Campaign Architecture by ROAS Zone

We structure campaigns around profitability — grouping products, services, or audiences by margin, conversion rate, and ROAS target. High-margin products get aggressive bids. Low-margin products get conservative targets or are paused. This margin-aware approach consistently delivers 15–25% higher blended ROAS than flat bidding structures.

04

Creative & Copy Testing Systems

Ad creative is tested systematically. We run controlled A/B tests with statistical significance thresholds across headlines, descriptions, images, and video. Test winners are promoted; losers are killed within 14 days. We document learnings into a brand creative playbook that compounds in effectiveness over every sprint.

05

Ongoing Optimization & Weekly Reporting

Every week: bid adjustments, search term pruning, creative performance review, Quality Score monitoring, audience analysis, and landing page CVR tracking. Every month: full strategic review with channel expansion recommendations, ROAS trend analysis, and updated 90-day forecasts. Your account is actively managed every week — not just reviewed monthly.

KPIs We Report On

Revenue Metrics, Not Vanity Metrics

Every report includes the metrics that matter to your business — not impressions and clicks.

ROASReturn on Ad Spend
CACCustomer Acquisition Cost
CVRConversion Rate by page
CPLCost Per Lead
CPACost Per Acquisition
MERMedia Efficiency Ratio
LTV:CACLifetime Value Ratio
nCACNew Customer CAC

FAQ

PPC Management Questions Answered

What platforms do you manage PPC campaigns on?
We manage PPC across Google Ads (Search, Shopping, Display, YouTube, Performance Max), Meta Ads (Facebook and Instagram), Microsoft Advertising (Bing), LinkedIn Ads, and programmatic display networks. Channel mix is determined by your target audience, CAC targets, product price point, and competitive landscape — not by what's easiest to manage.
How do you measure PPC success beyond ROAS?
We track ROAS, CPA, CPL, CAC, blended MER (media efficiency ratio), conversion rate by landing page, Quality Score trends, impression share, and LTV:CAC ratio. For B2B clients, we extend to MQL cost, SQL rate, pipeline contribution per channel, and influenced revenue — connecting ad spend to CRM data wherever possible.
What makes Vora different from other PPC agencies?
Most PPC agencies optimize for clicks, impressions, and CTR. We optimize exclusively for ROAS and CAC. We also don't charge a percentage of ad spend — that model incentivizes budget inflation regardless of performance efficiency. We start every engagement with a conversion tracking audit, fixing the foundation before touching strategy. And we report on revenue, not activity.
Do you offer month-to-month PPC management?
After a required 3-month minimum engagement, all plans roll to month-to-month. The minimum is non-negotiable — paid media campaigns need 60–90 days to accumulate conversion data and allow machine learning to properly optimize. We provide milestone-based performance reviews at 30, 60, and 90 days so you can track progress against agreed ROAS targets before the month-to-month phase.
How quickly can you launch a new PPC campaign?
We can typically launch new campaigns within 7–10 business days of contract signing — covering keyword research, campaign architecture, ad copy creation, conversion tracking setup, and landing page CRO review. For accounts with existing campaign history, we can restructure and relaunch within 5 business days, leveraging historical data to accelerate initial performance.

Every Paid Media Dollar Should Work Harder

Get a free cross-channel PPC audit. We'll show you where your budget is underperforming, what your realistic ROAS ceiling is, and exactly how we'd reallocate spend to hit it.

Get Free PPC Audit